The Victoria Park invasion

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Once you get to Victoria Park, there'll be refreshments as well as help with your bike. Once you're all set, you can join your group and head off to the main event. The hubs open at 10.00am with the first riders leaving for the central route at 10.30am and the last riders heading off at 1.30pm.

Victoria Park
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All hubs open at 10am with lots of activity to get you in the mood before setting off on the marshalled rides to the festival!

Then, you are funnelled through the very technical Freewheel Funnel System™ alongside marshals ready to hit the streets and start your journey - give a "shout" to the MC as you pass: they'll be bopping away and waving you farewell as you leave and please be patient if you have to wait a bit - its all in the name of safety - we've set up some roving entertainers there to amuse you as exit the Funnel!

We're also encouraging people to plan their day - perhaps don't turn up at 10am on the dot, allow the numbers to die down a bit: we know people are excited about this, so expect large numbers between 10am - 11am, but you can leave from the hubs with marshals right up until 1.30pm - so there's no rush.

The East End Bells Angels - Badge

The East End Bells Angels

With a big Boss Hog attitude, and the trademark 'grrrrrrr' sound they make as they go by, this group really do own the road. And if you're an East Londoner, that makes you an official Bells Angel member.

So when Hovis London Freewheel rolls around, it's your duty to get dressed up (leather jackets, big tattoos, handlebar moustaches - that sort of thing) and put the other hubs to shame!

decorate your bike

Download and print your official team colours

If you'd like to show your cycle pride and get your bike suitably styled for Hovis London Freewheel.