About Hovis London Freewheel

The Hovis London Freewheel – organised by the Mayor of London – is aimed at encouraging more people in London to cycle. London is already experiencing a cycle revolution with the number of cyclists soaring by 83 per cent since 2000, but we want the Hovis London Freewheel to boost these numbers even further.

Targeted at all Londoners especially those who have access to a bike, but do not use it, the Hovis London Freewheel will offer participants a traffic-free ride round some of London’s most famous roads and landmarks. Riders will have the support, advice and help of regular cyclist ‘mentors’.

The Hovis London Freewheel is accessible to and inclusive of all Londoners, including those with disabilities.